Percy and Pop

Are a shampoo bar range specially formulated for children, by a Mother of two children, fed up with the amount of plastic bottles they were getting through at bath time. The client wanted a fun and playful design and an approachable brand identity that parents and children would love, and that showed clearly the product USP which was that although the product was made without chemicals and parabens, it would still smell delicious and create a foamy lather at bathtime. I created the illustrations by hand which reflected the organic nature of the product and were simple and cute enough that children would love them and pick a favourite. This work was created for Episode Two, a brand and packaging agency near Bath and these are the concepts I developed for them as a freelancer, including the final chosen design.