Previous pack
New pack concepts - Route 1 (chosen concept, currently rolling out into stores)
New pack concepts - Route 2
New pack concepts - Route 3
New pack concepts - Route 4
Lidl Plant Range
Lidl are a big client of an agency that I was freelancing for, and were tasked with re-branding and updating their huge vegetarian range. I developed a range of concepts along with sub-brand names such as ‘Plant People’ and ‘Plant Works’. We presented routes that were more wholesome and foody to more bold and unapologetic, and the this route ’Plant Works’ with my hand drawn logo, was ultimately picked and is currently being rolled out across stores nationwide.