Essential Co-operative

Re-brand for Bristol based co-operative Essential. They wanted a campaign that reflected their ‘Rebel with a cause’ positioning, to show how passionate they are about ethically sourced, manufactured and packaged products are as well as being organic, fair trade and catering to many dietary needs. The ‘Going Against the Grain’ campaign was something I developed originally as an advert for their grain free marmite, but was then rolled out across many products as it was felt this could be good slogan for the brand as a whole, which then inspired the new slogans below.